The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web.
Take a look at these 5 B2B marketing infographics that help breakdown the reams of information into memorable images and data you can use to boost your online marketing efforts:
1. The State Of B2B Social Media Marketing. This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active.
The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014.