According to the India Brand Equity Foundation, the hospital industry in India is forecast to be Rs. 8.6 Trillion by the Fiscal Year 2022 from Rs. 4 Trillion in the Fiscal Year 2017 at a Compound Annual Growth Rate of 16–17%. The Healthcare Industry is growing with its demand.
In an industry where its primary goal is to care for the sick and injured, it might seem counterintuitive to have a sales department. But for healthcare businesses, marketing and sales are important components of their business plan.
While dealing with the Healthcare industry you need to understand how sensitive and delicate your target audience can be. It’s more than understandable but as a Marketing and sales department, you need to be as sensitive and respectful as your audience. This might put you behind if you compare it with other industries. If you really wanna pick up the pace, here are some things that will help you get back on top:
1. Create an Online Presence
Every industry is targeting its audience through the internet, then why should you fall behind?
Use the internet to your advantage! Make sure you have a strong online presence. Create a website that portrays you and your company. With that, create social media pages, amplify your voice and connect with the right audience at the right time.
2. Maintain your online presence and audience
Once you are connected with your audience, it’s time for you to inform them about your products and services. There is no limit to the healthcare industry. All you have to do is engage with the audience and create a bigger audience circle. You can do this by posting videos, social media posts, answering frequently asked questions, solve queries through various social media platforms that are specifically built for that.
With social media, you also have to focus on optimizing your website for Search engines. Search Engine Optimization(SEO) helps you rank your website better with Search Engines.
Working on your on-page optimization, off-page optimization, and targeting the right keywords will help a lot.
3. Don’t hesitate to invest in Paid advertising
When you’re looking to generate leads for your healthcare business, paid advertising can be an excellent tool. For instance, you could run a Facebook or Google ad promoting your services. Keep in mind that it’s not easy to get a high return on investment from paid ads if you don’t know what you’re doing. For this reason, it often makes sense to hire a professional ad designer who can help ensure that your ads are targeting the right people and are getting results!
4. Create targeted content
Writing Content is easy but touching your audience is difficult. If you wanna reach out to the right audience at the right time, you need to use content marketing to its fullest. Understand what your customers want and make sure you reach out to them on that basis. Consider hiring a content writer/marketer to reach out to your potential customers. They know how to use blogs, infographics, and whitepapers to meet your expectations
5. Analyze Traffic and optimize it
Upgradation is a must! But how would you understand what is working and what needs to be changed? Analytics is the key!
Tools like google analytics can help you understand what brings the most traffic and what is not as useful to you as you thought it would be. Using these tools you can enhance your content, and invest in the right ads and keywords.
6. Try Account-Based Marketing(ABM)
ABM is a new approach that focuses on generating leads by targeting specific accounts and their decision-makers. ABM allows marketers to identify specific accounts that have the best chance for conversion and allocate resources accordingly. Marketers then create personalized content for each key account. This model allows you to speak directly to specific companies in terms they understand, providing them with relevant content that addresses their pain points and challenges.
As someone who works for the healthcare industry, you have bigger things to deal with, lead generation and sales shouldn’t pile up on your responsibilities. We are here to take care of that! 8 miles solution is a sales accelerator that helps you every step of the way to achieve your goals.