What are you more likely to read: a lengthy text article or an infographic on the same subject? It’s most probably going to be the latter.
That’s the power of infographics. In this article, you’ll learn about the 8 types of infographics that B2B marketers can use.
That’s the power of infographics.
Infographics are a visual representation of information or data. They comprise visual elements such as illustrations, graphs and charts along with minimal text.
They capture attention and keep readers engaged while conveying information in a manner that’s easy to scan and digest.
The Role of Infographics in B2B Marketing
B2B marketing is often perceived to be dry and boring but it doesn’t have to be that way. With depleting attention spans and information overload, what helps is creating content that breaks through the clutter.
Infographics can help you achieve that. As per a study, 65% of B2B marketers use infographics for content marketing purposes.
Apart from being attention-grabbing, infographics receive 3x more shares than any other type of content and are known to increase website traffic by 12%.
8 Types of Infographics You Should be Using for B2B Marketing
From providing an overview of a topic and explaining a long-drawn process to summarizing important points and comparing multiple options — there are various ways to use infographics to create awareness and educate your customers.
Let’s take a look at the eight types of infographics you can use to market your B2B brand.
1. Informational
Informational infographics are used to explain concepts or give a broad overview of a subject. They are heavier on the text as compared to the other infographics.
Informational infographics are usually broken down into several sections, each of which comprises a subheading, illustrations and text to convey the information.
Here’s an example of an informational infographic by the World Resources Institute on The Carbon Budget.
Notice how they’ve broken down a complex subject into smaller, digestible parts and have used illustrations and crisp copy to tell a compelling story that manages to keep the reader hooked.
2. Timeline
Do you want to share historical data, highlight milestone events or take the readers through the evolution of a brand? Timeline infographics are perfect for these purposes.
They are typically used to tell a story in a chronological or linear manner. Instead of writing out the dates and overwhelming readers, timeline infographics let you plot them visually and communicate information quickly.
Take a look at this example of a timeline infographic by Home Advisor. Would the same be easy to read and retain if it were written in the form of an article? Not quite. Owing to the timeline format, you’re able to process this information with greater ease.
3. Statistical
From drawing attention and persuading readers to inciting action — numbers make for powerful marketing tools because they have a psychological impact on people.
But how do you present numbers without intimidating readers? Enter statistical infographics.
Statistical infographics are a good way to visualize data and present them in an appealing manner. This type of infographic makes use of graphs and charts to deliver a compelling story with numbers.
You can use statistical infographics to share survey data, present research findings or to back your arguments up.
Here’s an interesting statistical infographic by United Nations Peacekeeping.
Read More :- https://brewinteractive.com/8-types-of-infographics-for-b2b-marketing/
