Platforms for generative AI like ChatGPT, Notion AI, and Canva AI can now use Anyword thanks to a new integration.
The integration with generative AI platforms that can evaluate ChatGPT-generated text and determine whether it is on-brand and how it will perform with a company’s audience was released today by Anyword, the premier generative AI solution for marketing performance. With the release, marketers—including the one million+ Anyword users—can now generate high-performing marketing content directly from their preferred generative AI platform that is aligned with their brand language, targeted to their audience, and optimised for certain marketing channels.
In a recent study, it was shown that 80% of marketing professionals had at least tried ChatGPT and were searching for methods to use it in their long-term marketing plans. However, ChatGPT and other LLMs are not designed for marketing; they are unaware of the brand’s tone, target audience, or products. Generic-sounding material that doesn’t encourage engagement or conversions is the end result.
With this latest update, popular LLMs are now included in the capabilities of Anyword’s platform designed for marketing. In order to help marketers build better prompts that result in finely tuned copy optimised to accomplish marketing goals, the integration pulls over essential brand characteristics with a rapid website scan, including tone of voice, brand guidelines, product and company details, and target audiences. A 0-100 performance score that predicts how well the copy will perform as a Facebook or Google ad, LinkedIn post, email, or any other marketing use case is provided by Anyword’s in-house predictive performance AI model, which was trained on billions of real marketing data points. Marketers may further enhance their copy with a one-click Boost Performance function for higher engagement and conversion rates.
Although LLMs like ChatGPT and Notion AI are fantastic, Yaniv Makover, CEO and Co-Founder of Anyword, noted that they are missing several crucial capabilities for marketers. “With the help of our new integration, customers may create prompts that are more useful and make better use of analytics and AI to boost marketing performance from created and even authored content. Using our integration, users can easily add their target markets and brand identities to an LLM. It follows that the text they produce using ChatGPT, Notion AI, Canva AI, and soon everywhere else they generate or publish content, will be on-brand and performance-driven, with predictive analytics that have been demonstrated to enhance conversion by 30%.
Source : PR Newswire
