In conjunction with its affiliated fund, Balance Point Capital Partners V, L.P., Balance Point Capital Advisors, LLC (“Balance Point”) is pleased to announce its investment in Supreme Optimisation (“Supreme” or the “Company”), a portfolio company of Dallas, Texas-based Trinity Hunt Partners (“Trinity Hunt”), a growth-oriented private equity firm. In order to support Trinity Hunt’s acquisition of Supreme, Balance Point, which is known for delivering flexible money to the lower middle market, set out a complete financing plan. This left the company with a sizeable amount of capital that might be used for more acquisitions in the future.
Supreme is a full-service digital marketing company that was established in 2015 with the sole goal of providing clients in the life sciences industry with solutions that are ROI-driven. The business combines cutting-edge digital marketing techniques with in-depth scientific knowledge to provide clients with excellent outcomes. More than 25 Ph.D.s have joined Supreme’s solid team of digital marketing strategists, who are committed to assisting clients in accelerating growth through digital transformation.
Justin Kaplan, a partner at Balance Point, said, We are thrilled to support Supreme’s next chapter of expansion and are eager to join with Trinity Hunt for the first time on this transaction. According to Grant Groher, senior vice president at Balance Point, “Supreme has quickly emerged as a leader in the life sciences digital marketing space, and we believe there are significant opportunities to continue its rapid growth trajectory through both organic initiatives and strategic acquisitions.”
“We are thrilled to have completed this transaction and are fortunate to have found Trinity Hunt and Balance Point as growth partners as we look to create a full-service digital marketing agency focused on serving the greater life sciences and healthcare industries,” said Sheldon Zhai, founder and CEO of Supreme. As the company grows, the Supreme team is still dedicated to its core mission of producing solid growth results for both current and potential clients.
Mike Steindorf, a partner at Trinity Hunt, said, “Trinity Hunt is pleased to have worked alongside Balance Point to close this acquisition and we’re looking forward to the partnership as we launch the Supreme platform.” “Balance Point’s flexibility, scale, and deep understanding of the digital marketing space were key to closing the transaction while providing runway for our expansion goals.”
Source :- PR Newswire