Why blog? This is a question that is bounced around offices around the world and yet most businesses have a blog on their websites in 2019. Blogging does a lot for a business over time – it increases awareness, credibility, search engine rankings and leads. A blog is both an educational and marketing tool to attract new leads and foster better customer relationships. Blogging isn’t just for the B2C world it also is widely successful in the B2B space as well.
So in order to capitalize on all the potential blogging offers your company, first you need to consider your goals. What are your business goals and how can your blog align with them? By establishing what your outcomes should be you can work to then establish a plan to meet them. For example, if your business wants to increase brand awareness with consumers as an outcome, your blog should educate and provide retailers information for consumers. Once you have a goal, it’s time to start your blog launch plan.
Launching Your blog
Every blog should be aligned with your established business goals, those goals acts a launching point for your sales and marketing efforts, including your blog. Here is a launch plan to get your blog off the ground.