Let’s take a look at the top five strategies used to build audience engagement.
1. Upgrade your email list
A common misconception among marketers is that email is old technology. It’s good to invest in social media, isn’t it? That is wrong.
According to DMA’s Marketer Email Tracker 2018, the average profit per pound of e-commerce in 2017 was £ 32.28. If you ask me, you have a good ROI.
It’s okay to have a blog, a YouTube channel, an audiobook, or a book, but one of the most important online marketing resources you have is an email list.
So you need to make sure that you use other login methods to find people in your email list. You can do this by adding the type of option to your website and encouraging people to sign up. You can also benefit by commenting on e-books, video tutorials, or webinars.
But when to add to this list? Remember that no one wants to be a waste in an endless market, so make sure your emails add value. Another company that does this well is Beardbrand, a men’s fashion brand.
2. Build a high-quality blog
Blogging is the best way to establish yourself as a thought leader in your field. A blog is an excellent marketing tool to market your business. You can generate leads, improve brand awareness, promote your products and services, and grow your business overall — all from the comfort of your home! Even if you don’t have the time or resources to start a blog, you can still benefit from other people’s blogs. Businesses like Google will look for high-quality articles about their products and services along with links back to their website in order to rank higher in search results.
3. Start a podcast
Podcasts have been growing in popularity over the past few years. They’re easy to listen to, they introduce you to topics and people you wouldn’t usually be aware of – and it’s totally free! Inbound Marketing has come a long way in the technology world. We are now able to reach out to our target audience without having to invest heavily in marketing campaigns. And podcasts are one of the best forms of media for reaching an audience like this.
4. Upload video content to YouTube
If you’re a business owner, chances are you’ve considered uploading video content to YouTube. It’s probably the world’s largest video platform, with over 1 billion monthly visitors and everyone from small businesses to CNN shows posting videos. A lot of businesses large and small use YouTube to promote themselves or their brand, including companies like Samsung, Jamba Juice, Toyota and even Papa John’s pizza.
5. Write a book
Writing books is an extremely effective way to generate high-quality leads and build a list of clients in the process. If you want to learn about writing books for inbound lead generation, then you’ve come to the right place. Keep reading this article for some tips on how you can successfully write a book for inbound lead generation.