The acquisition allows for full-circle insights to concentrate on accelerated, scalable growth as well as additional investments in product innovation and strategy.
The B2B SaaS venture capital firm Scaleworks said today that it had acquired Full Circle Insights, which is renowned for assisting businesses in driving pipeline growth through its marketing attribution and campaign measurement platform. The relationship with Scaleworks and financing will speed up Full Circle’s strategic roadmap, facilitate product innovation, and improve go-to-market tactics.
“Scaleworks is thrilled to announce the acquisition of Full Circle Insights, a move that reflects a larger vision to empower businesses with advanced technology and data-driven decisions,” said Ed Byrne, Co-Founder and General Partner at Scaleworks. We are thrilled to welcome Full Circle’s professional staff, devoted clients, and reliable partners into the portfolio.
Jason Ferrara, a specialist in go-to-market strategies, will take over as CEO. Ferrara has over three decades of experience in global business and B2B SaaS and has served as a software CMO twice. Ferrara’s expertise will help Full Circle during its upcoming phase of expansion as it keeps a laser-like focus on the fundamental measurement and attribution problems that marketing teams face every day.
Jason Ferrara said, “I am tremendously honoured to join the team at Full Circle, alongside their devoted consumers and esteemed partners. “Full Circle has created an amazing product that addresses some of the most significant problems faced by marketers. To meet the escalating demand, we have a joint plan to broaden our roadmap and scale back operations.
Through patented Salesforce-native technology, Full Circle Insights enables B2B marketing teams to maximise their marketing efforts and increase revenue. Recently, Full Circle has experienced tremendous market expansion as a result of the company’s strategic alliances and strong industry recognition.
Source : PR Newswire