Brian Cohen, the CEO of PureRED, adds another significant member to his executive team.
Today, Heather Collins was named chief client officer at PureRED, a top marketing, data, and technology partner. In this role, she will be in charge of a unified client leadership team across the company. The hiring follows the merging of PureRED with the online advertising firm Haddad & Partners as well as other recent changes to the company’s management team, such as Umesh Sripad’s promotion to chief product officer and Jason Whiting’s appointment to chief growth officer.
Collins will be responsible for managing all client-facing activities at the business and collaborating closely with PureRED’s client partners to deliver comprehensive marketing and technological solutions. Collins will answer to Brian Cohen, CEO of PureRED, in this capacity.
We’re happy to have Heather join the PureRED family because she is among the greatest and most reputable executives in the business, according to Cohen. “Her vast expertise, innate leadership abilities, and established partnerships strengthen and speed up our resolve to revolutionising our business through the mass distribution of digital content and enhancing consumer experiences. I eagerly anticipate that all of our clients will profit from Heather’s insight and suggestions.”
Collins most recently served as Executive Vice President, Business Leadership, heading one of Arc’s major global clients, Unilever, while overseeing the Publicis One team spanning Arc Worldwide, Epsilon, and Hawkeye. She contributed to the creation and growth of a cross-agency function team at Publicis that helped establish a new data-driven approach to business. She and her work have won awards from all throughout the industry, including the Reggie Awards, the Effie Awards, and the Path to Purchase Women of Excellence.
Collins stated, “I am delighted to embark on this role at an exciting time in the company’s growth trajectory. PureRED boasts a unique capacity to reach across traditional and digital services for highly recognisable brands of all kinds. I am eager to collaborate with PureRED’s executive team and jointly drive the business’s future success.”
Collins starts right away in her new position.
Source : PR Newswire
