We are all familiar with the expression “Atithi Devo Bhava.” But putting this into practice is difficult. Thank God the pandemic is over and the world is starting to open up again! Tourism is thriving once more, and people are prepared and packed to tour the globe.
Hotels need to keep ahead of their rivals even more than before with this comeback to the game. To differentiate themselves from the sea of competitors in the industry, they must improve their guest engagement strategies.
The two factors that most influence recurring business are overall customer satisfaction and guest involvement. The cornerstones of guest engagement are touch points like the check-in procedure, booking experience, on-site services, and staff interactions. The difficulty is: How to give various people the ideal experience poses a dilemma. No matter where your hotel is located in the world, our tactics may be used to engage your guests.
Honest Social Media Image
Similar to online dating, actually! The reality shouldn’t be disappointing in comparison to the social media image. Therefore, don’t use too many filters. This means that clients will expect the same things from you in person if your business looks to be vibrant, entertaining, and intriguing on social media.
So be careful not to give them a frown when you welcome them. Set realistic expectations; otherwise, there will be a lack of trust and a bad experience all around. The finest thing you can do for your visitors is to fulfill your social media and website promises.
Personalize your interactions
This is where the expression helps people feel at home is useful. To maintain their interest, you must cultivate a good rapport with your visitors. A simple “Hello, what can I do for you?” is not sufficient. Open the lines of communication and address each visitor individually. Make your guest feel cherished and loved with such a personal touch. They will have a lot more enjoyable hotel stay as a result of the increased comfort and attentiveness.
Listen to feedback
Listen! Listen! And Pay Attention! Pay close attention to the feedback visitors have regarding your hotel. This frequently improves their interaction with you and offers you a sense of what they require from you. Make sure you have a system in place that enables your visitors to communicate with you about their experiences and feedback. And keep a record of the criticism to help you in the future with your weak points.
Build Loyalty Programs
You want people to use your services again, right? After all, accommodating the needs of frequent consumers is simpler. You may improve client retention and achieve better results from recurring customers with the aid of a well-designed loyalty program. Recurring clients are known to make more bookings and spend more money overall. Additionally, it’s a chance to express your gratitude to your visitors and make them feel unique by providing advantages and special discounts. In this situation, everyone benefits.
Obsesses over your guests
Although it may sound stalkerish, you must give in order to get and must love in order to be loved in return. It’s easy! If visitors feel welcome on your property, it increases engagement. Give them the respect they deserve and watch the magic happen. This involves giving your personnel good training on how to handle inquiries and difficulties. You will reap the benefits if you are successful in making them feel good.
