Undoubtedly you’ve heard the phrase “a picture is worth a thousand words”. We take it for granted that visual communication is a powerful short cut to getting our point across, perhaps because we’ve been sharing images since our ancestors started daubing on cave walls over 40,000 years ago. Written communication, on the other hand, has only existed since 3400–3100 BC.
Infographics have a fantastic ability to tell a complex story quickly, so you can connect with your audience immediately and communicate your point with ease. We’re familiar with them. Whenever you open a newspaper or magazine, or switch on the evening news, you’re presented with information in a visual format. It’s been like that for decades. The online world is no different. Infographics get three times the number of shares and likes on social media, and the demand for crafted infographics has grown by an astounding 800 percent in just one year. Data savvy designers, like Information is Beautiful’s David McCandless, are in demand.