This Distinction Is Based on End-User Professionals’ Feedback and Ratings Who Have Experience With the Product or Service
Demandbase, the Smarter GTMTM business that use AI to assist B2B organisations in reaching their sales targets, today announced that it has been named a 2023 Gartner® Peer InsightsTM Customers’ Choice for Account-Based Marketing Platforms. Account-based marketing platforms are, according to Gartner, a type of technology that gives marketers the ability to manage ABM programmes at a large scale, including account selection, planning, interaction, and reporting. 52 Demandbase OneTM verified end users provided feedback, and 96% of them gave the platform four or five stars and 90% indicated they would recommend it to others.
Demandbase, the Smarter GTMTM business that use AI to assist B2B organisations in reaching their sales targets, today announced that it has been named a 2023 Gartner® Peer InsightsTM Customers’ Choice for Account-Based Marketing Platforms. Account-based marketing platforms are, according to Gartner, a type of technology that gives marketers the ability to manage ABM programmes at a large scale, including account selection, planning, interaction, and reporting. 52 Demandbase OneTM verified end users provided feedback, and 96% of them gave the platform four or five stars and 90% indicated they would recommend it to others.
The recent designation of Demandbase as a Leader in the 2022 Gartner® Magic QuadrantTM for ABM systems is complemented by this Customers’ Choice accolade. ABM suppliers are ranked according to their Completeness of Vision and Ability to Execute in the Magic QuadrantTM study.
Mandy Hanson, head of global account-based marketing at Lacework, says, “Demandbase has always been my go-to ABM platform; I’ve seen the ROI and truly believe in the data and the intent.” “Without Demandbase, I couldn’t imagine doing ABM. It serves as the foundation for all of my programmes.”
The “Voice of the Customer” is a whitepaper that compiles information for decision-makers from Gartner Peer information reviews. In the 18 months leading up to April 30, 2023, Gartner Peer Insights issued 322 reviews and ratings in the market for account-based marketing systems. Demandbase was one of just two companies to be named a Customers’ Choice, which required it to perform better than the industry standard in terms of both overall customer satisfaction and user interest and adoption.
Source : PR Newswire
