Award-winning consumer behavioural data technology is now available to brands and agencies via a new platform
Today, Measure Protocol announced the debut of its new platform for consumer behavioural data, giving businesses and agencies easy, direct access to useful consumer intelligence. The platform, which is the first of its kind, combines completely authorised behavioural, demographic, and psychographic data from numerous sources, utilising Measure’s own ecosystem and recognised screen detection technology to reveal insightful consumer information.
Measure’s Platform provides a 360-degree perspective of customers by utilising real-world behavioural data, and by providing businesses with actionable consumer insight, it helps them to make informed decisions about their products and marketing plans. As they incorporate new types of behavioural data into their operations, the platform’s first users are currently actively utilising it.
According to Owen Hanks, CEO and co-founder of Measure Protocol, “the adoption of consumer-centric behavioural data has been unrealized for decades due to burdensome technology and processes, yet it continues to be recognised as a pivotal source for understanding consumer engagement.”
We have created technology that directly addresses issues in this area and measures the pulse of the digital customer, he stated. For crucial choices, our clients largely rely on this data, and they have been requesting innovative ways to obtain it. In response, our brand-new Measure Platform gives users access to priceless data in a way that wasn’t before available.
The following are some of the main components of the new Measure Platform:
New data sources: As new data sources are connected, the platform continues to develop. Utilisation of iOS and Android apps, in-app purchases, TikTok in-app actions, TikTok search, Google search, YouTube, mobile web surfing, and Amazon purchases will all be covered in the first phase.
Complete digital consumer portrait: Data is compiled from five elements of consumer digital behaviour, including app usage, site browsing, purchase transitions, media consumption, and social activity. This information is collected in a permissioned and customer-centric way.
Multi-device data: Where applicable, data will be available for account level services across a variety of devices, including iOS and Android devices, regardless of screen size.
Unlocking real behaviours: The most transparent and ethically sourced data on the market is produced by Measure’s technology, which makes fact-based data collection easier through a consumer data-sharing ecosystem.
Consumer-focused reports: The Measure Platform develops its insights from the consumer through sophisticated hyper segmentation, whereas other providers report high-level data like downloads and overall spending.
Behavioural hyper-segmentation: The foundation for comprehending the entire customer is segments based on particular behaviours, such as hours spent on various platforms, YouTube channels, or purchase levels.
Measure data is already being used for product and marketing decisions by media firms, agencies, gaming companies, and some of the most well-known brands in the world. The agile platform is currently being used by the first beta customers to quickly access this important behavioural data throughout their organisations. Please email info@measureprotocol.com for additional information.
Source : PR Newswire
