Digitalization of advertising
Our international team of advertising and digitalization specialists discussed the impact the digitalization trends are having on marketing currently and what future advertising opportunities may also exist for brands, including:
- The future development of the AdTech ecosystem.
- Advertising opportunities within the metaverse.
- The use of AI, AR, and VR within advertising and the key legal issues to be aware of.
- The key contractual issues to be considered by advertisers and their suppliers when advertising becomes increasingly more digitally focused.
Was on Date: Monday 25 April 2022, 09:00 – 10:00 BST