1. Expertise in Manufacturing (& Your Specific Industry)
Not all marketing agencies have experience in manufacturing marketing, which is why you need to make sure you choose an agency that does. Beyond that, the agency of your choosing should have specific experience in your manufacturing industry. For example, life sciences manufacturing marketing is much different from construction materials testing equipment manufacturing.
An agency with experience in your particular field will already have ironed out a streamlined marketing process that you can trust, and you will be able to see proof of that in their portfolio. Plus, they will be ready to begin targeting your ideal demographic with content that will get you noticed. Experience is extremely valuable because you don’t have to spend as much time catching your agency up.
But where do you start? How will you find an agency that will fit your needs and niche? Here are a few places you can start looking:
- Within your industry – Often, manufacturing marketing agencies will showcase their capabilities and work at manufacturing industry events and on manufacturing websites.
- Referrals – Ask peers if they know of any marketing agencies that specialize (and do good work) in your field.
- Chamber of Commerce directory – Your local Chamber of Commerce website can be a great resource to search their business directory and find marketing agencies in your industry. (Here’s the link for Lehigh Valley folks!)
2. Examples of Work
Most marketing agencies have a portfolio that they are proud to show. You should look through this portfolio and see their work for yourself. Take a look at their content and website work. You can even do some digging to see what their clients rank on search engines when you search industry keywords. The agency’s work should check off all your boxes and give you a taste of what to expect if you hire them.
If an agency doesn’t have a portfolio displayed on their website, you can always ask them to see some examples for clarification. If there is hesitation to show you any work, or they don’t have anything to show you, that’s a red flag.