The purchase of Vidgyor, a media technology firm that provides solutions for monetization on the web to broadcasters and video content creators, has been announced by Silverpush, a leader in contextual advertising globally. The technology Silverpush provides to publishers will be improved by this tactical acquisition, which will also increase its contextual capabilities into CTV for brands.
It also offers cloud-based media technology SaaS solutions for all the top TV broadcasters in India to power their streaming and monetization requirements for digital, OTT, and CTV. Vidgyor’s Dynamic Ad-Insertion technology enables monetization on Live TV streams by automatically replacing broadcast ads during TV commercial breaks with targeted video ads on digital streaming platforms, including CTV.
By combining video ad inventory from several platforms, Vidgyor’s advertising marketplace enables advertisers to successfully reach their target population. Advertisers on SilverPush can now target particular TV channels, TV shows, and geographical regions for their adverts in addition to context-specific targeting. SilverPush purchased Chocolate SSP earlier this year to bolster its supply-side capabilities.
“Vidgyor has created a technology of the highest calibre, which is consistent with our values. We hope to introduce Vidgyor to a variety of markets thanks to our global presence. Mahaboob and his team’s approach to resolving client issues has left me quite impressed. Advertiser spending will continue to migrate from linear TV to CTV due to a significant change in user viewing habits. Our contextual technology in conjunction with Vidgyor technology will allow the marketers to target the appropriate CTV viewers in the absence of device identifiers”. Remarked Silverpush CEO Hitesh Chawla.
“Silverpush’s contextual advertising solutions, along with the company’s connections to brands and advertising partners, as well as its global footprint, will help Vidgyor continue to develop and set itself apart in the rapidly expanding media technology and video advertising solutions sector. I am pleased of the work the team has already done at Vidgyor, and we couldn’t be more thrilled to be a part of such a dynamic, entrepreneurial organisation”. According to Mahaboob Khan, founder and CEO of Vidgyor, We look forward to partnering with Silverpush to accelerate Vidgyor’s growth in the market and introduce new competences to Silverpush.
Source : PR Newswire