The highly anticipated Summer 2023 features from Uberall, a top provider of location marketing solutions, are now available. These features are meant to increase search visibility, improve customer interactions, and spur growth. This version, which includes brand-new features for paid and organic social media, AI-powered reputation management, and platform-wide improvements, is expected to completely transform the way brick and mortar businesses operate worldwide. Uberall makes it possible for multi-location companies to interact with local customers in today’s busy search journey more successfully than ever before.
With more than 20 new features, Uberall’s Summer 2023 release prioritises hyper-local interaction and brand authority while meeting the unique needs of multi-location enterprises. According to Uberall CTO Ana Martinez, “Our most recent version will further enable multi-location enterprises to flourish in the constantly changing digital landscape. Our technologies help businesses to easily connect with local customers and build meaningful connections that have a tangible impact by putting social and engagement at the centre of our thinking. Our new solution includes both organic and paid social media initiatives since we understand their importance. We give companies the ability to scale their social strategy successfully by allowing them to choose between a wholly corporate-managed, locally controlled, or hybrid approach.
A hyper-local marketing strategy is required to maintain competitiveness because 76% of customers find customised ads helpful in learning about new products. Yet, according to recent data, only 26% of multi-location companies use social media with a brand and location in mind. Uberall delivers cutting-edge features that bridge organic and paid social, realising this latent potential and revolutionising how local businesses approach social media advertising.
The following are some of the major highlights of Uberall’s Summer 2023 release:
Social ads from Uberall. In order to reach local customers at the ideal time—when they’re just a step away from a store—businesses can now conduct highly targeted marketing campaigns. Businesses can get 2-3 times more conversions through the use of local marketing than through national campaigns.
Dynamic workflow for new social post approval: This solution helps companies to set up a simple approval procedure for postings on Facebook, Instagram, and other platforms. In this way, businesses sustain best practises in social publishing—maintaining uniformity across locations and guaranteeing brand integrity—while empowering local operators to develop content and engage with customers locally.
The revolutionary function of generative AI review management, which boosts productivity, is now available to business owners. By swiftly suggesting review responses and streamlining review management procedures, this highly sought-after solution, in great demand among hotel clients, uses AI to generate review responses.
With the summer 2023 launch of Uberall, multi-location companies will enter a new era of social media empowerment. Uberall enables businesses to stand out, drive local interaction, and produce significant results in their marketing efforts by fusing cutting-edge AI capabilities, targeted advertising solutions, and simplified social media administration.
“Uberall is a remarkable platform that seamlessly integrates reputation management, organic posts, and social media advertising. It offers the greatest degree of flexibility to our franchise owners by enabling them to contribute material and manage their own listings autonomously. The Uberall app makes it easier to smoothly reply to feedback, and Uberall has given us helpful advice on how to improve our local SEO results.” — Samantha Dembo, Toppers Pizza’s manager of digital marketing.
Source : PR Newswire
