Mornings without coffee, and brands without Influencer marketing strategies, are incomplete. Brands need to up their game and have a stellar marketing strategy. For this they need to select the perfect fit for their brand, they need to select an influencer of their niche that reflects their brand’s voice. Just imagine you select an influencer who is a hard-core non-vegetarian to promote your vegan products! It would be a mess. There are 4 types of influencers based on the number of their followers, nano, micro, mega, and celebrity. You need to select one based on your budget and requirements. To help your brand stand out, here are the top influencer marketing trends you need to keep on your radar-
1) Live Shopping is a new rage- Brands like Myntra have changed the shopping experience forever! The latest feature Myntra studio has brought together social-commerce and fashion influencers together, creating more personalized content for the consumers. Amazon, Instagram, and Facebook all have developed live stream shopping tools.
2) Micro and Nano Influencers will be more loved- One would think it will be celebs that receive the most attention and love. But this is slowly changing, brands want loyalty and while celebrities have followers in millions it’s nano and micro-influencers who invoke more engagement and loyalty. According to a Later and Fohr report, micro-influencers have the highest amount of engagement rate at 7%.
3) Videos are in Vogue- Reels have become an integral part of influencing. Highly effective short videos can help you transform your brand 180 degrees. Drive engagement by being genuine and providing relevant content to connect with your audiences. Flexibility is the key to approaching video content. Videos let creators monetize their long-form content and brands engage their audiences.
4) Authenticity is admired- Want to get your consumers more hyped up? Find an influencer that is real and can connect with them. People are moving away from the polished and made-up content. Audiences are looking for more natural and honest content. The influencer you choose really needs to be excited about your brand. Instead of just doing a run-of-the-mill Tv kind of commercial they can even hold a Q&A session or show how the product is used. Sometimes honesty works well, influencers can talk about the shortcoming of your products while still stating that it’s the best. Remember integrity is endearing.
5) Employees are your new Influencers- 2022 demands that brands start treating their employees as influencers. Consumers trust user-generated content, the same goes for employee-generated content. Your employees understand your brand and product more than anyone else. Employee-driven content generates more authenticity and engagement, so it’s time to give them the green signal to create content. People are curious to know the behind-the-scenes working of a company. It works for Macy’s and Wendy’s so why not you?
6) New Platforms and influencers may pop up – If the past two years have taught us anything, it’s that there’s always room for new platforms. In 2020 we saw an exclusive audio-based platform Clubhouse emerge and Instagram’s answer to Tiktok was its new feature of Reels. As technology gets more advanced we will see a rise in AI-driven influencer marketing and new platforms may be around the corner. Influencers will also come up with different types of content to go viral.
It seems like influencer marketing is here to stay, so brands should leverage it for the best results. Your marketing campaign will be bland without the spice of Influencer marketing. Take your brands to a higher level by embracing the upcoming trends.